Winners

Client competition with Humber College 2018 – the pitch was awarded 3rd place by client.
The ask was to create a marketing extension for Winners current “Finders Keepers” campaign that targets young individuals age 18-25.
The goal of this campaign was to generate a sense of FOMO by getting influencers and the target to participate in an online social giveaway. By promoting the influencers stylish picks from Winners and “Unbagging” their favourite fab finds, this generates reusable content and showcases the unique styles for a fair price at Winners.