Tweed

The focus of this campaign is to open up conversations in the cannabis community amongst an older and more sophisticated demographic. Tweed offers a wide range of products including: cannabis infused chocolate, drinks, oils and soft gels – most cannabis consumers aren’t aware about this selection and might find these products more suitable for their lifestyle. Tweed can easily introduce them to the products and uses for them as an alternative by showcasing the variety products and how they can positively influence their day-to-day wellness.

Campaign goal: Get people to feel less intimidated and judged by the idea of buying cannabis products and to include Tweed in their cannabis conversations.

Target: Cannabis users in Ontario, aged 30 - 45 who aren’t seen as the primary users of cannabis but are more open to trying it now that it’s legal.