Copywriter
Copywriter
Smirnoff’s x Toronto Raptors mobile app promotion in the Scotiabank arena.
Key message: Order drinks ahead and pick it up on the way back to your seat, without missing any of the action.
Smirnoff partnered with "The Bachelor" to become the official hard seltzer of the hit TV franchise. This campaign uses the popularity of the "Bachelor Nation" TV franchises to generate awareness and drive sales to its new line of drinks. It is timed to run alongside the show's current 2020 season and follows with an online giveaway.
Social & OOH ads for Smirnoff Seltzer x The Bachelor.
Smirnoff’s x Toronto Raptors mobile app promotion in the Scotiabank arena.
Key message: Order drinks ahead and pick it up on the way back to your seat, without missing any of the action.